CEO & Chairman SAADO Vietnam Brand Strategist at eMOB Agency

Phung Le Lam Hai is an exceptional entrepreneur with variety of expertise: Marketing and Branding, Corporate Management, Customer Experience, Finance which help him easier to manage & educate his team in every periods of company development & growth.

SAADO Vietnam is a multiple nations company with the headquater in Texas – USA; with the mission of promoting the footwear brand founded by Vietnamese owners and up to now, it has been expanded to 6 different countries: Vietnam, Laos, Cambodia, Myanmar, Thailand and the US. SAADO ‘s vision is expanding the business to 15 different countries in the US and Asia in the period of 2020 – 2025.

SAADO VIetnam was known as TOP Three Innovation Award at Leipzig University where Angela Markel ever studied in the past; after joining the pitch accelerator with 15 different projects across Asia and he was sponsored 100% to present his business idea in Germany.

Before starting with SAADO Vietnam, he was Marketing Director and Human Resources Director for ORI Mart, a start up which ever called million-dollar investment successfully.

He also the person who directly recruit nearly 300 people for ORI Mart. So, he had a deep understanding of the human resources development for the first period of startup. Prior to that, he was a Brand Strategy Director of Bratus Agency, which is a leading agency in visual identity & branding strategy in Vietnam.

He experienced through the position of Marketing Consultant of Hinrich Foundation & Marketing Assistant of Global Sources which execute social marketing campaigns through online marketing stuffs, media plans, news release or setting up trade fairs/organization events annually in April and October in Hong Kong with the enthusiastic team based in Vietnam for 11 different markets in Asia: India, Nepal, Vietnam, Laos, Cambodia, Myanmar, Indonesia, Philippines..

Some of his related articles:

Personal brand positioning